A friend of mine and I recently had a conversation about shopping for natural and organic foods, with the end result that she really wants to incorporate more of these foods into her menu and shopping list. I offered to go with her the next time both of our families need to do our grocery shopping. I remember how challenging it can be to take the leap. I started learning about shopping this way over 12 years ago, and am still learning about some ingredients, and each time I have moved into a new community it takes some time to settle in to find the best and cheapest places to buy the things my family actually eats. So, while I am offering her the support to kick off this new way of shopping, I thought I would also start providing some tips here to anyone interested in reading them. I will try to make it as easy as I can.
The first thing you may be wondering about, in this economy, and especially if job losses or reductions have touched your family personally, is how can I afford to shop organic? I mean, aren't they more expensive than conventionally grown and produced foods? You may have a point there, to an extent, but it is possible to buy organic and natural foods on a budget.
Here are a few things I do:
- Shop sales and use coupons. Of course, this is probably obvious and applies whether you are shopping green or not. I don't waste much time searching for coupons, because it does seem green coupons can be more difficult to find, since they are often from smaller companies than the "big brands." Sale shopping is huge for me, however. I have a few hard, fast rules about how much to pay for certain items. For example, a box of cereal should never cost more than about $3.50 and preferably $3 or under. This probably sounds challenging for organic cereal, but I have been doing this for the past several years by stocking up when it's on sale, and if I run out between sales I rely on the organic cereals section at Wal-Mart.
- Look at the end date of sales. Many times I have been about to stock up on a "really good deal" until I looked at the ending date of the sale price and found it to be 2-3 months into the future. Conversely, if the ending date is within the next week or two (before my next shopping trip), I will go almost overboard. I might buy up to 5 or 6 of the same kind of cereal or snack crackers if it is a good enough deal and it is about to expire. If the up-front cost of this is extra high, I will delay my next shopping trip by at least a few days to a week or more from our "normal" schedule and make do with whatever we have on hand (which is usually enough).
- Shop the outside perimeter of the store. Fresh whole foods are cheaper than packaged and processed goods, and in most cases healthier for your family. Think about what is on the outside edges of every grocery store: milk, meat, fruits and vegetables, bakery breads. Buy more of these and less of the more expensive boxed or frozen meals.
- Learn your local stores. Find the best and cheapest place to buy each of the things you eat most often. Rotate your shopping trips for maximum efficiency of your time and to save gas. For example, one week you may go to one store followed by another store the alternating weeks and buy enough for two weeks at each store you visit (so you're not tempted to buy that same product for the higher price between visits to the store where you identified it to be cheaper). Also, if you can, reduce the number of trips to the stores furthest from your home. In our case, we only go to Wal-Mart to buy the items we have identified as cheapest there only once a month or less frequently. You'll drive less, which will save you gas money as well as reduce your carbon footprint.
- Prioritize if you can't buy all organics. Organic Consumers Association recommends selecting the foods your family eats (or drinks) most of and making those organic to get the biggest "bang for your buck." Sarah Bratnober, communications director at the Organic Valley Family of Farms, advises following the 80/20 rule so that 80 percent of the benefits come from 20 percent of the purchases. In our home, we purchase all organic fresh and frozen fruits and vegetables, but choose to save money on non-organic fruit and vegetable juices, as long as they are 100% juice without added artificial ingredients (check the ingredients list because I have noticed some that say 100% juice but do include other ingredients I wasn't happy with--they can probably do this thanks to rounding, say if the juice had less than 0.5% other ingredients.
- Learn the most important fruits and vegetables to buy organic. This is another way to prioritize your purchases if you can't do it all. The U.S. Department of Agriculture tests produce for pesticide residue. The Organic Center, a non-profit group in Boulder, Colo., analyzed the USDA data and found that some fruits and vegetables typically have higher residue levels than others. Find out about the fruits and vegetables your family eats most. If they are on the lists in the middle of this article, switch those to organic. Not on the list? You may be ok saving money on that item. You can see a more detailed analysis of several fruits and vegetables here.
- Economize. Dilute your 100% juice 50-50 with water. Mix chocolate milk with 1/2 white milk. This will both give you and your kids less sugar and calories for the same amount of liquid, as well as saving you money. You may be surprised by how sweet it still is after diluting it down. I have been doing this for so long I don't even enjoy drinking full-strength juice any more. I have noticed that different types of juices taste best with slightly different proportions of juice to water. Occasionally, I even like to drink a tall glass of water with little more than a splash of juice for flavor. Also in this category: buy in bulk quantities, but only if you will actually finish it before it needs to be thrown away.
- Get a filter if you don't like the taste of your tap water. The costs (financial as well as environmental) of buying bottled water are not worth it. Buy a good water filtration pitcher or mount-on-the-faucet filter (like Brita or Pur) instead. Have your water tested or ask for results of required tests from your local municipal water provider to find out if filtering is necessary where taste is not an issue but you are concerned about contaminants.




